Marketing Falls Mountain Lodge

Question: Examine about the Report for Marketing of Falls Mountain Lodge. Answer: Presentation In this task, a contextual analysis report has been created for the Dawson Falls Mountain Lodge. It is a little boutique office of national notoriety situated inside the Mount Taranaki National Park of New Zealand. The lodging gives chief convenience and proposes to extend the room limit by 15 and elite tramping bundles. Visitors have the chance to encounter terrific landscape while getting a charge out of elite experience bundles inside the earth perfect national park. The retreat assists with growing clean green condition alongside serene unwinding. The goal of this task is todevelop a Strategic Marketing Plan. It is required to create vision of the organization for 3-5 years. The extent of the report is to break down the shopper conduct for the hotel in accordance with Tourism life cycle and sustainabilityanalysis. The site of the retreat has been investigated so as to locate the potential focuses for Dawson Falls Mountain Lodge. Also, it has been dissected which some portion of the market are not considered in the site. There are 5 key focuses have been given to improve to the site of Dawson Falls Mountain Lodge. It has additionally been examined in this report Dawson Falls Mountain Lodge can use Walshs (2015) Research Opportunity Spectrum in Conjunction with Kozak and Martins (2012) to improve contributions for gold and platinum voyagers. At last a basic survey of the limited time techniques for Dawson Falls Mountain Lodge has been built up that will bring about channel development, productivity and increment in income. At th e last part a few proposals have been given to the retreat to future improvement. Improvement of a key advertising plan As Hosany and Martin (2012) referenced that, key showcasing plan is the composed report that can be considered as the arrangement of choices that an association is attempting to accomplish. It is a lot of objective alongside a lot of strategies and procedures to accomplish those objectives. In this segment, a key showcasing plan has been developedfor Dawson Falls Mountain Lodge for a long time. Situational examination Vermin examination Political factor As Manyika et al. (2013) referenced that, world of politics that exists inside a nation has critical effect on the inn and the travel industry. It has been discovered that governmental issues has influenced the day by day life of numerous residents in New Zealand. Inns and resorts need to think of approaches to adapt to the political circumstance of New Zealand. As indicated by Sigala et al. (2012), the political methodology has essentially influenced the capacity of nearby guests to go around the nation. It has been dissected thatthe business of Dawson Falls Mountain Lodge relies to a great extent upon global and neighborhood vacationers. The New Zealand government has adopted different strategies to decide the quantity of outside visitor who will visit the nation. Monetary variables It has been discovered that the financial focal point of the nation is on the travel industry (Kang et al., 2012). The normal pay level of the nation has influenced the business execution of Dawson Falls Mountain Lodge. As per Australian Bureau of Statistics the normal family pay of New Zealand is $67,000 (Hamel Breen, 2013). Furthermore, the expansion rate has likewise influenced the exhibition of inn industry in New Zealand. It has been discovered that expansion pace of the nation is 0.70%, which is considered as the most reduced on the planet (Kabani, 2013). Social elements The key social factor that influences the matter of lodging industry is the buyer way of life and the current food utilization patterns (Kang et al., 2012). It has been discovered that 72% of the absolute populace of New Zealand lives in urban territories (Sigala et al., 2012). They are turning out to be more wellbeing cognizant. Their supposition about food and administrations offered by an association has essentially influenced the business execution of inn industry. Innovative components As Hosany and Martin (2012) referenced that adaption of innovation ahs noteworthy effect on decide the sum that a client is eager to pay for the inns. Dawson Falls Mountain Lodge has improved its standard so as to meet the desires for travelers. The organization has mechanized its booking framework with the goal that clients can book their rooms by means of interne. Also, selection of web based life showcasing encourages the retreat to extend its business. Figure 1: PEST examination for Dawson Falls Mountain Lodge (Source: Okazaki Taylor, 2013) SWOT examination Qualities The lodging gives chief convenience and proposes to extend the room limit by 15 and selective tramping bundles. Visitors have the chance to encounter dynamite view while getting a charge out of select experience bundles inside the earth perfect national park. It helps the retreat top of the line clients towards it. Shortcoming The retreat can't draw in center pay level clients because of its significant expense. What's more, the inn has a few issues related with security and support. The retreat has constrained its market by not having remote web accessible all through the lodging. Openings The hotel should bring down its cost of rooms so as to pull in the neighborhood medium pay level voyagers of New Zealand. The retreat can improve its site and increment internet based life advertising to extend its market. The retreat needs to concentrate on item separation. Dawson Falls Mountain Lodge has just begun too separate their items and administrations for various clients (Gold level and platinum level). Dangers The significant danger of the retreat is the seriousness of lodging industry. The retreat needs to experience steady weight so as to improve its norm. The expanding pace of expense and changing guidelines presents significant danger for the hotel (Manyika et al., 2013). Figure 2: SWOT investigation for Dawson Falls Mountain Lodge (Source : Trusov et al., 2012) Setting vision/targets for the organization As indicated by Abdulsater et al. (2014), situational investigation assists with responding to the inquiry where are we now. Setting the vision or advertising destinations can assist with responding to the question where would we like to go. In this stage, objectives for the organization has been built up that can decipher the strategic the association into effectively reasonable articulations related with business sectors, deals, advertising blend and inhabitance. Strategic vision of Dawson Falls Mountain Lodge The crucial the hotel is to charm our visitors each time by making connecting with encounters directly from our heart. The vision of Dawson Falls Mountain Lodge is to be the principal decision for visitors, associates, investors and colleagues. Decreasing cost of rooms so as to pull in center pay level clients first year Advancement of internet based life promoting movement second year Hoping to extend business in different urban communities of New Zealand third year Figure 3: Objective of Dawson Falls Mountain Lodge for next 3 years (Source : Kwong et al., 2012) Advancement of advertising methodology As Khanna and Palepu (2013) expressed that, an appropriate advertising blend is a pivotal for the accomplishment of a lodgings promoting exertion. Advertising blend assists with demonstrating a few factors to target explicit class of visitors. 1) Services and offices So as to pull in possible clients and visitor, the supervisory group of the hotel needs to concentrate on offices and administrations. The retreat need to choose right administrations and offices, create powerful special methodologies (both on the web and disconnected) lastly needs to create successful valuing system to pull in center level clients. Dawson Falls Mountain Lodge can improve item contributions like food and refreshment, transportation offices, amusement, wellbeing and wellbeing offices, stopping offices, wellbeing and health offices. The hotel can provide food various offices for various market portions. For instance, a relaxation visitor on a family searches for wellbeing and recreational offices of the retreat. Then again, business voyagers like to have offices like video conferencing, web availability and video conferencing. 2) Place and circulation The lodging is situated toward the finish of Manaia Road in Egmont National Park on Mt. Taranaki. It is situated in the local woodland, which is itself a fascination (Dawsonfallsmountainlodge,2016). The guests can appreciate the loosening up Alpine condition with comfortable log flames and cold wet days (Dawsonfallsmountainlodge,2016). The hotel can utilize both immediate and backhanded techniques to arrive at likely clients. Direct Methods Aberrant Methods Worldwide Distribution System (GDS) Printed Media Advertisements Inn Website Booking System Calls Pennant Advertisements (Facebook promotions and Google advertisements) Occasion Planner Trip specialists Online Travel gateways (HotelIQ, Trip Advisor) Free trip specialists Free lodging agents Figure 4: Direct and aberrant strategies to arrive at likely clients (Source : Mullins, 2012) 3) Communication and advancements The deals and advertising executive of the hotel should attempt to build up the best advancement and correspondence blend. As Abdulsater et al. (2014) expressed that advancement is the technique wherein an inn can speak with its objective clients. There is different correspondence and advancement channels, the hotel can use to create successful correspondence with sightseers. They are, for example, Facebook Page, Brochures, Hotel sites, Twitter Channel, TV plugs, boards. 4) Room rate or pricings As Bergek et al. (2013) referenced that, advancement of proper promoting procedure is a critical part of the showcasing blend system. So as to draw in potential clients the hotel needs to build up a

Responses to classmember Assignment Example | Topics and Well Written Essays - 500 words

Reactions to classmember - Assignment Example It is additionally astounding with respect to how unconcerned a great many people are on the best way to direct an Internet search. Without the tips set down in this Chapter on the best way to discover online data, the vast majority of us would in any case be leading Internet look mistakenly. Hence, these tips help in effectively directing Internet searches and discovering significant data that would be significant recorded as a hard copy an examination paper. To be sure this Chapter clarifies how a viable research should be bolstered by dependable data; Bovee and Thill have spread out a procedure on the most proficient method to show signs of improvement results while looking for data. This enlightening Chapter portrays the best method to direct an examination just as discloses how to assess the validity of any wellspring of data. A scientific report is significant for investigating, understanding or clarifying an issue or opportunity and reaching inferences from the exploration. Accordingly making arrangements for a systematic report is significant since it limits the odds of sitting around idly and improves the aftereffects of the examination. Diagnostic reports can be utilized to survey the dangers, openings and the choices and activities that are required to be attempted. By so doing through scientific reports, one can have the option to investigate a hazard or opportunity and concoct the choices that will be good for the association. An examination needs to contain data that is gathered direct despite the fact that unfortunately most research papers these days just contain auxiliary data. I agree with you that perhaps the most ideal approaches to gather essential data is through talking the proper gatherings. Meetings offer the specialist the chance to collaborate with the invested individual and secure data that is straightforwardly identified with the examination being directed. This is especially significant since most auxiliary data that can be gotten doesn't identify with the subject of research and is consequently not of advantage.

Should Salaries be Transparent in Your Company

Should Salaries be Transparent in Your Company When we talk about transparent salaries, we mean that salaries are common knowledge to everyone in a company or salaries are released publicly. Traditionally, how much an employee makes is meant to be kept in strict confidence for most private companies. However, some companies with salary transparency policies publish the salary data of its employees. This may be for compliance with tax reporting requirements (i.e., nonprofit organizations) or as a response to public companies’ shareholders who would like to know the earnings of their top executives.For some jobs in the public sector, salaries are determined strictly by their tenure and title. Thus, although a particular employee’s salary is not being published, the organization’s wage rates are still open to everyone. Moreover, salary transparency has become typical for high technology companies, particularly small startup companies that are trying to compete aggressively for talent in markets in Seattle, Silicon Valley, and New York City.Whatever the case may be, the trend towards transparency has been driven by a couple of variables, at least according to the Society for Human Resource Management. One is the rising availability of such data from sites like Salary.com, Glassdoor.com, as well as compensation benchmarking programs such as PayScale.com. Another is the ever more tightening labor market and the recognition of pay equality. The last is the effect of millenials, who are used to transparency and openness in social media. © Shutterstock | DooderThere are advantages and disadvantages to informing employees how much their fellow employees are making. At any rate, it is still a very tricky subject on whether a company should reveal how much their employees earn. This article will feature the advantages and disadvantages of companies making their salaries transparent. Moreover, it will discuss whether you as an employer should make salaries transparent in your company, given your circumstances.ADVANTAGES OF TRANSPARENT SALARIESAbility for Employee Negotiations. In knowing how much the range is for particular positions, employees and job candidates have the evidential support to negotiate for higher raises and higher starting salaries, respectively. This, of course, benefits the employee or would-be employee. In so doing, salary transparency can also help address any pay inequalities.Closes the Gender Gap. Based on a survey by Salary.com, 36% of men always negotiate their salaries when they receive a job offer, while only 26% of women do. This hesitance of women to request for more money is a main contributing variable to the existing gender gap. Furthermore, in a study conducted by the American Association of University Women, they found out that the full-time beginning salary of newly college graduates were 18% less for women, compared to their male counterparts.By being transparent with your salaries, it can aid in increasing your female applicants, since it lowers their uncertainty on working conditions and salaries for your company. Research shows that women are less likely to negotiate their pay compared to men. However, research has also shown that the transparency can aid in closing this negotiation gap in salaries among men and women. Encourages Trust. When a company is more transparent with something as sensitive as salaries, it shows that its employer and its management trust its employees sufficiently to allow them the information of other people’s salaries. This can l ead to more satisfaction in their jobs and hence, better productivity.Hires Applicants with Better Fit. Since applicants have more and understandable information about your company, this can better improve the job matching process. This means that even before they apply, they already know whether a job provides too low a salary range for their liking. In the long run, it would decrease unemployment periods.Holds Human Resources Accountable. By being transparent in your salaries, it would hold your human resources responsible and accountable for precisely gauging the salaries for the true value of a job. Think about it this way â€" in order to make someone accountable, you would need information. With the lack of information (or even valid data), actions made by individuals are difficult to ascertain and could be gravely misconstrued. The secrecy of information makes it challenging to hold organizations and individuals accountable for their actions and behavior. It also makes it prob lematic for those who are treated unjustly to establish a case for just treatment, in this case, in terms of salaries.Motivates Productivity. Transparent salaries can motivate employees who are paid higher to work even harder and in a productive manner. In a way, they are trying to demonstrate their higher value to their peers and management. According to research, employers that move from pay secrecy to pay transparency undergo big and permanent increases in their productivity levels. When pay information remains a secret, employees typically overestimate the salaries of others, leading to job dissatisfaction and lower productivity levels.[slideshare id=53170437doc=paytransparency-150924204252-lva1-app6891w=640h=330]Prequalifies Applicants. If a company does not disclose salary data, you as an employer and your human resources department could spend hours going through resumes and interviewing job candidates â€" only to find out eventually that your top choice is disinclined to wor k for the salary you are offering. In revealing your pay scale and its structure, you can avoid wasting time on applicants whom you cannot pay to their satisfaction. Moreover, you can draw in candidates of high value who would have assumed that the salary would be lower than what they had expected.DISADVANTAGES OF TRANSPARENT SALARIESApplicants Request for the Highest Salary Possible. Many employers choose not to post salary ranges or exact salaries on their job listings because they think that job candidates would be adamant that they receive the maximum amount indicated in the posting. This is even when they cannot meet the qualifications and competencies for that level of salary. The problem that employers have with transparent salaries is that it makes negotiation for them a bit more difficult.Employees Getting Upset. If you are a new business and if you published your salaries since your inception, that is good and well. However, if you already have existing employees and did n ot reveal the salaries previously or maybe did not consider the factors that composed their salary composition in detail â€" allowing access to payroll information to all may cause strain in the office. There would probably be a number of employees who would protest simply because they do not want people to know how much they are earning. In polite conversation, money is still a sensitive and private matter.In addition, misinterpreting salary information may create larger problems than those caused by not being transparent with salaries. Since employees do not know all of the facts that factored into a salary decision, employees can end up being upset and demoralized without reason, just because they failed to view the full picture or know the decision-making process behind the scenes.[slideshare id=59640768doc=1155salaryformula-abumpywaytotransparency-160316161742w=640h=330]Harder Determining Consistent Salary Formulas for Big Businesses. Transparency has proven that it can work fo r many startup companies. However, can this translate to bigger companies that have many kinds of roles? A policy of salary transparency can create huge hurdles in the instance of buyouts and mergers, case in point.Holding Difficult Conversations. There are some instances wherein management and human resources would have to hold difficult conversations with its employees concerning their salaries. If you have a company with hundreds of sales representatives with basically the same job title, description, and incentives, it is not so risky to be completely transparent with them. Actually, such data could be encouraging for them and can offer a roadmap on how to be successful in the business.It can be difficult to discuss, however, if you are dealing with different kinds of job families in a company. Moreover, what if you have someone who has particularly specialized skills that is truly unique, who needs a higher salary? This can begin to reveal significant differences in pay that ma y be difficult to explain to your regular employees.Case in point, what if you have an administrative assistant who has been with the company for more than 30 years who is making more money than your assistants are or even your employees who have several degrees? How can you explain this? If you choose to be completely transparent, you have to be ready to go through some difficult conversations. Employers have to have credible and new information, wherein they can share how they made job salary decisions for different instances.Increases Overall Salaries. You have to remember that once you publish your salary levels, this would increase overall salaries. Not only would new hires want to be offered the amount published on the job posting, but existing employees would want to have salary increases as well, depending on the current standards of their level. Thus, if your books are still somewhere between a loss and breaking even, you may have to rethink about being transparent with sal aries, as it would definitely increase your salaries across the board, affecting your costs.Infringes on Some Privacy Levels. By revealing salary information on existing and new job positions, it could infringe on some privacy levels of your employees. This is because of traditional thinking of salaries. There used to be the notion that releasing salary information could go against the privacy of an employee. However, if these are clearly stated in your policies, rules, and regulations and your employees agree to such, you can feel somewhat safe in this case. No Backing Out of Transparency Once Started. Transparency is not something you can turn on and then off again. Once you decide to be transparent with your salaries, you have to stick with it â€" there is no going back. Hence, what is important to take note of, is that besides making salaries transparent, you should also be clear on the technology and methodology you used to get to decisions on compensation.SHOULD YOU MAKE SALAR IES TRANSPARENT: VARIABLES TO CONSIDERThere is no clear right or wrong answer to making salary information transparent in a company. You should consider your company in order to determine whether it is suited for this kind of transparency.Communication of Rationale and StrategyIf you think your company will be able to communicate your rationale and strategy for salary transparency well, then consider making salaries transparent. Effective communication is important â€" otherwise, you run the risk of alienating your employees instead of making them feel in synchronicity with the company.Create a communications plan and equip your managers with the important information so that they can better handle challenging communications with employees on how their salaries were decided. Employees would feel the reassurance when they find some market data on compensation and are shown how each salary decision was devised.Company CultureDefinitely, the approach to being transparent about salaries is not the same for all companies. Companies that are smart should take a more introspective approach to salary transparency. Know your employee demographic first. Case in point â€" millenials may be alright with their salaries being made public because they are used to sharing personal information via social networks; however, baby boomers might react negatively as they see this as an invasion of privacy.Moreover, your choice in salary transparency depends on your culture. As soon as you have a viewpoint on your compensation, look at how you would communicate this message to your employees. Will they see the compensation as how the company values them or will they see it as the company not taking care of them? You should also factor in the size of your company. While you can accomplish these things when you are merely 35 persons, this could make no sense for a company with thousands of individuals. Outliers or Unique PositionsMake sure you know who your outliers are in your compan y. These are people who have unique backgrounds, professionally and/or academically. You have to be prepared to describe what it is about them and their positions that made them receive such high compensations.Of course, there should be reasons as to why they received higher salaries. It could be because of the different responsibilities they carry; the departments they are working for; the expertise they lend to a job; and their career paths. By being ready with your answers, you eliminate the possibility of employees getting upset. So determine whether you have one or two outliers or just too many. This could influence your decision on whether to open up your salary information to scrutiny.AT THE ENDAt the end of it all, keep in mind that if you would like to be transparent in your salaries, you can do it gradually. Some companies have simply disclosed pay grades or salary ranges for a couple of positions and at varying seniority levels. Sometimes they share past undisclosed detai ls, without providing particular salaries for specific employees. Thus, while this discloses some information, it still engages employees and encourages openness and trust but at the same time, you do not give up your negotiating and competitive advantages.Remember, when it comes to salary transparency, it does not mean you are completely good if you are transparent or completely bad if you are not transparent. While salary transparency can be wonderful for one organization, it could be disastrous for another. The important thing to note is what your whole company and employees can stand in terms of salary disclosure. Make sure you accommodate the needs of your employees but simultaneously keep your company’s mission and strategy also at the forefront.

Preparing Students for the Testing Season

Spring  is traditionally the  season  of beginnings, and for middle and high school students, spring is often the beginning of the testing season. There are district tests, state tests, and national tests for students in grades 7-12 that begin in March and continue through the end of the school year. Many of these tests are mandated by legislation.   In a typical public school, a student will take  at least one  standardized test  annually. Those high school students who enroll in college credit courses  may take even more tests. Each of these standardized tests is designed to take a minimum of 3.5 hours to complete. Adding up this time over the course of  the six years between grades 7-12, the average student participates in standardized testing for 21 hours or  the  equivalent of  three full  school days. Educators can first provide the information that helps students better understand the purpose of a specific test. Is the test going to measure their individual growth or is the test going to measure their performance against others?   Two Kinds of Standardized Testing for Grades 7-12 The  standardized tests  that are used in grades 7-12 are either  designed as norm-referenced or as criterion-referenced tests. Each test is designed for a different measure. A norm-referenced test is designed to compare and rank students (similar in age or grade) in relation to one another: Norm-referenced tests report whether test takers performed better or worse than a hypothetical average student Norm-referenced tests usually are simple to administer and easy to score because they are usually designed as multiple-choice tests.    The criterion-referenced  tests are designed to measure student performance against an expectation: Criterion-referenced  tests and  assessments  are designed to measure student performance against a fixed set of predetermined criteria or  learning standards Learning standards are descriptions by grade level of what students are expected to know and be able to do.  The criterion-referenced tests used to measure learning progress can also measure gaps in student learning.   Preparing Students for the Structure of Any Test Teachers can help prepare students for both  kinds standardized tests, both norm-referenced  tests and criterion-referenced  tests. Educators can explain to students the purpose of both criterion referenced and  the norm-referenced test so students will have a better understanding when they read the results. Most importantly, they can expose students to the pace of the exam, to the format of the exam and to the language of the exam. There are practice passages  in texts and online from different tests that will allow students to become more familiar with  the format of the test. To prepare students for the pace of the exam, teachers can offer some practice testing under conditions that mimic the actual test. There are released tests or materials that mimic the test that students should be encouraged to take independently. A timed practice text is particularly helpful is giving students the experience so they will know how fast they have to move to answer all the questions. Multiple practice sessions for timed essay writing should be offered if there is an essay section, for example, like the AP exams. Teachers have to coach students to determine a pace that works for them and recognize given how much â€Å"average† time they will need to read and answer an  open-ended question. Students might practice how to survey the whole test at the beginning and then look at the number of questions, point value, and difficulty of each section. This practice will help them to budget their time. Exposure to the format of the exam will also help student distinguish the amount of time that might be needed in reading multiple choice  questions. For example, one standardized test section requires students answer   75 questions in 45 minutes. That means students have an average of 36 seconds per question. Practice can help students adjust to this speed. In addition, understanding the format can help students negotiate the layout of a test, especially if the standardized test has moved to an online platform. Online testing means a student must be proficient in keyboarding, and also know which keyboarding feature is available for use. For example, the computer-adaptive tests, like the SBAC, may not allow students to return to a section with an unanswered question.   Multiple Choice Preparation Educators can also help students practice with how tests are administered. While some of these remain pen and paper tests, other tests have moved to online testing platforms. A part of test preparation, educators may offer students  the following multiple choice question strategies: If any part of the answer is not true, then the answer is incorrect.  When there are identical responses, then neither is correct.Consider no change or none of the above as a valid answer choice.Students should eliminate and cross off those distracting answers that are absurd  or obviously incorrect.Recognize transition words that  describe relationships between ideas in choosing a response.  The stem or start of the question should agree grammatically   (same tense) with the correct answer, so students should quietly read the question aloud to test each possible response.Correct answers may offer relative qualifiers such as sometimes or often, while incorrect answers are generally  written in absolute language and do not allow for exceptions. Before taking any tests, students should know if the test gives a penalty  for incorrect responses; if there is no penalty, students should be advised to guess if they dont know the answer.    If there is a difference in the point value of a question, students should plan on how they will  spend time on the more weighted sections of the test. They should also know how to split their time between multiple choice and essay answers if that is not already separated by section in the test. Essay or Open-Ended Response Preparation Another part of test preparation is  teaching students to prepare for essays or open-ended responses. Students to write directly on paper tests, take notes or use the highlighting feature on computer tests in order to identify sections that can be used for evidence in essay responses: Follow the directions by looking carefully at keywords: Answer A  or  B vs.  A  and  B.Use facts in different ways: to compare/ contrast, in  sequence or to provide a description.Organize facts  based on headings in informational texts.Use transitions with enough context in a sentence or paragraph to make the relationships between facts clear.Suggest that  students answer easiest questions first.Suggest students write on only one side of the page.Encourage students to leave a large space at the beginning of a response, or to leave a page  in between,  in the event a student ends up with a different thesis or position or would like to add or to change details later if time permits.   When time is limited, students should draft an outline by listing key points and the order they plan to answer them.   While this would not count as a complete essay, some credit for evidence and organization may be credited.   Which Tests Are Which? Tests are often better known by their acronyms than why they are used or what they are testing. To get balanced data  from their assessments, some states may have students take  norm-referenced tests as well as  criterion-referenced tests in different grade levels. The most familiar  norm-referenced tests  are those designed to rank students  on a  bell curve The  NAEP  (The National Assessment of Educational Progress)  reports  statistical information about student performance and factors related to educational performance for the nation and for specific demographic groups in the population (e.g., race/ethnicity, gender);The SAT  (Scholastic Aptitude Test and/or  Scholastic Assessment Test);  Scores on the SAT range from 400 to 1600, combining test results from two 800-point sections: mathematics, and critical reading and writing.  The following states  have opted to use the SAT as a high school  exit exam:  Colorado,  Connecticut, Delaware, District of Columbia*, Idaho* (or ACT), Illinois, Maine*, Michigan, New Hampshire, New York, Rhode Island*. (*optional)  PSAT/NMSQT  a precursor to the SAT.  The test is composed of four sections: two Math Sections, Critical Reading, and Writing Skills used to determine eligibility and qualification for the  National Merit Scholarship Program.  Students in grades 8-1 0 are the target audience for the PSAT.  The  ACT  (American College Test) is four  content area tests  scored individually on a scale of 1–36, with the composite score as the whole number average. The ACT does have elements of  a criterion-referenced in that it also compares how a student performs compared to ACT College Readiness Standards which are regularly reviewed.  The following states  have opted to use the  ACT  as a high school  exit exam:   Colorado,  Kentucky,  Louisiana,  Mississippi,  Tennessee,  Utah.ACT Aspire  tests map learner progress from elementary grades through high school on a vertical scale which is anchored to the scoring system of the ACT. Challenges to the tradition of norm-referenced testing came with  the expansion of  criterion-referenced tests in 2009 when tests were designed to measure  the impact of the  Common Core State Standards (CCSS).These  criterion-referenced  tests determine how college and career ready a student is in English Language Arts and in mathematics.   While initially embraced by 48 states, the two testing consortiums have the remaining states committed to using their platforms: The  Partnership for Assessment of Readiness for College and Careers  (PARCC) in the following states  Colorado,  District of Columbia,  Illinois,  Louisiana,  Maryland,  Massachusetts,  New Jersey, New Mexico,  Rhode IslandThe  Smarter Balanced Assessment Consortium  (SBAC)  The states that use this  SBAC computer adaptive testing include:  California,  Connecticut,  Delaware,  Hawaii,  Idaho,  Iowa,  Michigan,  Montana,  Nevada, New Hampshire,  North Carolina,  North Dakota,  Oregon,  South Dakota,  U.S. Virgin Islands,  Vermont,  Washington,  West Virginia The College Board  Advanced Placement (AP)  exams  are also criterion referenced. These exams are created by the College Board as  college-level exams in specific content areas.  A high score (5) on the exam may award college credit. At the conclusion of the spring testing season, the results of all these tests are then analyzed by different stakeholders in order determine student progress, possible curriculum revision, and in some states, teacher evaluation. The analysis of these tests can guide the development of a schools educational plan for the following school year. Spring may be the season for testing in the nations middle and high schools, but preparation for an analysis of these tests are a school year long enterprise.

The Aspects Of The African American Community - 1645 Words

DaVon Davis English 102-04 Amy Guthrie Take Me Back To Africa The aspects of the African American community need to understand the concept of personal responsibility as well as learning to take personal responsibility for the circumstances that plague this generation. The Black lives matter movement began as an outcry by minorities to bring the unjust actions of the justice system as well as the actions taking by the police in profiling citizens. The beginning of this movement started with using protests and marches to declare their displeasure in the ‘unnecessary actions taken by the police in aiding in the process of eliminating and targeting minorities. The controversial component of the black lives matter movement is the negative†¦show more content†¦There are no black and white areas when it comes to race and the problems that come with it. This gray subject is resonated in the hearts of blacks and the minds of the white community. In order to have equality, there has to be a cleaned slate between all races involved and a n ew song to be sung in the new community. Just as Jason Riley said in his book Please Stop Helping Us, The civil rights movement, properly understood, was about equal opportunity. But a group must be culturally equipped to seize it (Riley pg. 58). Today s culture is not ready to let go and move forward together because in order for that to be done personal responsibility has to be taken by everyone. Personal responsibility has to be taken even for the things that were not done personally by you. On the other hand generalizing all of a specific group of people i.e. Police officers and white people, as the bad guy needs to be stopped and looked at from both sides of the problem. On August 9, 2014, eighteen-year-old Michael Brown was shot and killed by a white police officer named Darren Wilson. In several witness accounts, people said that Michael Brown had his hands up which sparked the Hands up don t shoot chant that was repeated during several protests throughout the country (Clarke , 2014). What is not analyzed is the fact that Michael Brown had also just stolen from a local store as well as

Lego Free Essays

Lego Lego is a line of plastic toys that can be constructed into specific sets, characters from movies or books, and anything you want it to be. The Lego Group started out in 1932 and today it’s one of the world’s leading toy companies, In 2016 alone, Lego made 12.4 billion dollars from only lego sets. We will write a custom essay sample on Lego or any similar topic only for you Order Now Today they also have amusement parks with lego rides, stores, and statues made out of legos, such as a pirate ship, Hulkbuster, and Hulk. The man who started the lego group was known as Ole Kirk Kristiansen, who grew up with five brothers and five sisters. By the age of seven he was working for a local smallholder, then a few months later he began to work at a nearby farm. In the year 1903 he was apprenticed as a carpenter with his brother, and worked hard until 1911 when he completed his training. Ole Kirk Kristiansen buys Billund Maskinsnedkeri for DKK 10,000 when the area is just a bunch of small farms and store fronts. This factory manufactures doors, windows, kitchen cabinets, cupboards, coffins, chests of drawers, and tools for digging peat. They also contributed for larger projects, such as fixing farm machinery or constructing buildings, such as the local church. With this skill set and the help of a local architect, he built a new house for him, his wife, and his kids all while paying little to nothing.During the great economic crisis, Ole Kirk Kristiansen was still trying to sell carpentry, but almost nobody could afford his works, forcing him out of work. After that, his wife left him with 4 kids and no money to take care of them. To make easy money during the crisis, Ole Kirk Kristiansen began to make toys, first wooden cars, then airplanes and yoyos. After that he began to make ironing boards, ladders, and christmas tree stands. This did get him through the crisis, but he doesn’t make any real profit and his family doesn’t think his store is very important. Kristiansen asked his brothers and sisters to be guarantors for a loan that would secure his company’s future, they asked him,† Can’t you find something better to do?†Ole Kirk Kristiansen ended up having kids during the 1920s, but the kid who had the most effect on the family company was the third son, Godtfred Kirk Christiansen. He was helping his dad in the shop when he was only four years old. He always said his first memory in there was when they turned on the glue heater, and some wood shavings caught fire and burned the whole place down. The reason Ole Kirk Kristiansen and Godtfred Kirk Christiansen have different beginnings to their names is because people pronounced the name with the â€Å"Ch† and when casually spelling out the name they would use the â€Å"Ch† as well. Ole Kirk Kristiansen never minded the confusion but Godtfred was bothered by it so he had it legally changed to Christiansen.After World War II, Ole Kirk Kristiansen noticed that a new material for making toys was becoming more and more popular; plastic. Plastic was less more malleable than wood and could be acquired easier. Ole Kirk Kristiansen and other Danish toy manufacturers attended a demonstration of an injection-moulding machine in June of 1946, and the machine impressed Kristiansen so he made an order for an injection-moulding machine for his own shop. Ole Kirk Kristiansen’s sons, who were all involved in the family company at the time, collectively disagreed with their fathers decision to invest money into this new technology. They thought while plastic could be used to make prettier toys, wood was the better material because it was the stronger of the two. Their father argued that if they got it right; they could produce toys for the whole world.In 1949, the first of the plastic lego bricks had begun production. They were known as Automatic Binding Bricks, but in 1951, Godtfred Kirk Christiansen changed the name to LEGO Mursten, or LEGO Bricks to further spread popularity of LEGO.By 1953 the LEGO company was ready to go international, starting with the Nordic countries, such as Sweden and Iceland. After that they turned to Europe; starting with Germany. At the time, Germany was the world’s epicenter of toy production. Godtfred Kirk Christiansen during this time often said, â€Å"If we can conquer Germany, we can conquer the world!† In the end they did get to the whole world, but it did take them a while. In 1961, LEGO finally licensed an American company which would begin to sell around the country and in Canada. Once LEGO began to make a name for itself across the entire world, other people and companies started competition with LEGO, giving them a hard time. In 1960. Godtfred Kirk Kristiansen laid down the company rule: following the crucial decision to concentrate all efforts into the LEGO system, saying â€Å"No one must be able to do this better than us.† He also outlines all of their development so far, like this,†We know our idea is a good one. We want only the best †¦ we must make better bricks from even better material on even better machinery. We must get the best people that money can buy for our company.† In 1962, Godtfred Kirk Christiansen’s cousin, Dagny Holm, joined the company and showed a very immense potential for model building with a skilled eye that seemed like it could make anything out of those bricks. She made buildings, castles, animals, people, and furniture. Her skill attracted the public eye and inspired anybody who worked with the LEGO product, making the company’s golden age. Godtfred Kirk Christiansen came up with the idea to use his cousin’s skill to make a display of LEGO models and contacted a few friends to startup the first LEGOLand. Thousands of pounds of earth and vegetation were removed to make ever-changing landscapes in the Miniland. The final product included a train, puppet theater, Native American camp, driving school, neighborhood, windmill, and church, all created by Dagny Holm and her creative team. Within the year of the first LEGOland’s opening, around 625,000 people visit it to see the models or play with the thousands of LEGO bricks around the property.The LEGO company continued to expand and grow until today, where it is still achieving new things and breaking records every day. Almost everybody grew up playing with legos, either building the sets that they sell, playing with friends or making their own creations just for fun. You can ask almost anyone and they can tell you a few memories they have of playing with legos, whether it’s going to Legoland to stepping on them getting out of bed. Today LEGO makes things called Lego Sets. They are meant to be little figurines or models from real life, movies, books, TV shows, and video games. Some examples of these Lego Sets are: hospitals, The Millenium Falcon, Helms Deep, The Death Star, and Space Ships. These sets are sold in boxes, which contain bags of pieces, big and small. Some of the are just meant to be walls, but some of the pieces are doors, stairs, cups, and windows. The sets always have a different number of pieces, depending on the size of the set. Sometimes the piece count is 50, other times it is over 1000. The box also contains a book of instructions, telling the builder where to put the pieces and when to move to other parts. People use these sets for many things. Some people put them up for observation in their rooms, other people play with them until they break, and a very special few people wait several years until that specific set isn’t sold anymore and they sell it for a big price. How to cite Lego, Papers

E-Health Care Solutions

Question: Discuss the gal of Our Organization and Statement of Need? Answer: Summary E-Health Care Solutions web application is a one-stop healthcare portal entertaining a two way (Doctor - Patient) customer database, bringing to them a full package of features of finding each other and then interacting among themselves, under a single roof. On one hand, it allows the doctors to use it as a professional or social networking website by encouraging them to communicate among themselves and other registered health care experts worldwide via chat boxes, forums, etc. to share medical advancements, cures, case studies, journals, research papers, etc (Kerzner, 2013). On the other hand, this medically rich online database can be beneficially reaped by making it available to the patients, medical students, health care professionals and other general users seeking online health care solutions. These users can either seek the help of the doctors by fixing appointments, sharing medical reports, e-mails, etc. with them or look for answers to their other medical queries by searching the general forums, discussions, or publicly shared information by the doctors (Wahlster, 2013). Goal of Our Organization: The success of a medical treatment solely depends on the effectiveness of communication among patients and their physicians. In order for the patient to fully understand and learn about his or her health issues and medical conditions, it is necessary for the patient to convey to the doctor the symptoms or difficulties he or she is facing in an effective and clear manner. The need of effective communication in medical and health care field is very important for patients to be treated and recovered successfully. Moreover, the cost of establishing corporate and government health care sectors are often quite burdensome to implement. In case a patient wants to be facilitated by supervised care he or she needs to pay an extra significant amount of money (Finnerty, 2013). Our organization will greatly reduce the complexity of all of these factors by facilitating online one-to-one personal medical consultancy by specialised doctors. Moreover, patients can easily communicate with their physicians through forums or messages whenever they want. Statement of Need In the real life scenario, there are a lot of problems faced by the patients and the doctors, like: Appointment fixing: Usually the patients need to go to the hospital or to the doctors chamber and wait in a long queue which takes a lot of time, in order to make an appointment. Handling emergency situations: It has been observed that in some emergency situations, patients are not aware of how to handle the situation. A proper guide to such first aid situations is required. Patient-Doctor relationship: for accomplishing a successful medical treatment, patient-physician relationship should have a basic foundation of trust and faith. The doctor should have some ethical obligations towards the welfare his or her patients. It greatly influences the decision making because the patients can be confident that they can confide to their doctor (Kerzner, 2013). Patient feedback: A patients feedbacks or opinions after going through a medical treatment can be very much valuable and important for the physician to improve his or her treatment policies and approach towards the patients. But in traditional health care system, after a patient is recovered or released, their doctors hardly come to know their feedback or what they think about the treatment process. Through our project, the patients can leave posts in the online communities as well as private messages about their opinions or suggestions for improvement which can be easily viewed by doctors. Lack of a portal for online communication: There should be a portal where the doctors can communicate with the patients as well as themselves. Our system can provide solutions to the above mentioned problems in the following way: An automated online system will help to fix the appointments in very less time. In case of any emergencies, the users can post discussions in the forum about their problems and receive solutions from other users or doctors instantly. Our system will provide a proper channel for communications among the doctors worldwide, thus overcoming the geographical barrier. Project Description Definition of the Project: An e-healthcare website gives a platform to the medicalprofessionalswho provide online or web consultancy, patient treatment, and private one-to-one communication regarding health issues. Patients do not need to travel across geographical boundaries to avail a special medical facility. E-health care offers a secure platform for patients to avail 24X7 personal health care solutions. The primary requirement is an internet connection. Patients can access all the registered doctors information just by logging in to the website using a username and a password. Appointments can be fixed for a specific doctor who has active profiles in the website (Thomas, 2013). Project Objectives: The software is for communication among doctors and patients. There are three actors in this project: Users, Doctors and Physicians, System Administrator. Via interaction among the doctors and sharing of information like case studies, journals, research-work, etc., inventions of new technologies, videos, etc. can be achieved. The patients can easily fix appointments with the doctors. The doctors can access the medical history of the patients from a record kept for every patient account. The users can post in the forum with their queries. Doctors from the concerned departments will respond to their queries. The users can view all the information posted by the doctors. An SLA will be fixed for all the doctors to respond to the users queries in the blogs.An automated mail to the administration will be sent on breach of the SLA. User and Literature Survey: We did our research on what the doctors and patients commonly do not have and we can provide to them. From our research we came to a point where we decided to design a website for them where the doctors and patients can both get the medium to communicate among themselves as well as with one another (i.e. doctor-to-doctor communication, public forums for patients to post their queries etc). There is no such portal available in the internet which supports both doctor and patient communication in such a way. That is why we decided to create a platform where a doctor from anywhere in the world can communicate with other registered doctors using the help of messaging or private chat-box; also the users/patients can access the journals and research papers uploaded by the doctors, ask health related questions and even request for an appointment. Project Scope: This mission will result in significant cost savings, but the overall scope of the project is far greater:- For Users/Patients: Users are facilitated with primary health care solutions without having to move physically. All of it happens in real-time. Also they have option to choose from a number of doctors and specialists online. It supports feature that provides one-to-one communication with the specialists. It can be hugely helpful for the patients. Patients can receive personal quality treatments from the registered physicians. Doctors will be providing relevant recommendations and consultations. Users can access various doctors details that are registered with the website, without having to be restricted by the geographical barriers. Moreover, sharing of medical reports and test results online is very easy way to let the doctor know about the users particular health issues (Finnerty, 2013) For Physicians: Physicians are facilitated by this website in various possible ways. Online health care portal will help the doctors to practice real time treatments. Moreover, they do not need to go to their chambers every day instead they can practice medical treatment online directly from their own home. With automated online health treatment doctors can get patients from various countries as a result revenue is increased. It provides a new approach to health care systems which is efficient and powerful as well as beneficial for both doctors and patients across the globe. Physicians who are new in the medical field can open an online health care portal and communicate with other practitioners. There are also options for offering new services, emergency advices etc. A group of physicians can share their thoughts on online forums or communities which is also visible to patients. It might help them learn about certain health issues and take precautions accordingly. Online consultations can bring pot ential customers to their business. Also, email, newsletters etc can be generated to support remotely located patients treatment. Project Functionalities: Members ID Creation: Doctors and users need to register themselves to access the website. Appointment Fixing: Patients can request for an appointment with their respective doctors and depending on the availability of doctor, the appointments will be fixed.A token amount will be paid for fixation of appointments. Discussion Forum: Patients can post their queries in the forums and get expert advice from the doctors themselves. Communication Medium: Private communication among various doctors worldwide will be possible using tools like chat-boxes. Administrative Functions: Administration will monitor the activity of the doctors. If a users query is unanswered for a fixed SLA by a particular doctor, an automated mail will go to the administrator of that hospital. Information Sharing: Doctors can post their journals, case studies, medical news, information about diagnosis of various diseases, invention of new medical technologies, videos, etc. on the forum. This information will be valuable to the medical students. Rating: There will be a rating for the doctors based on user-feedback, recommendation from other doctors, etc. Suggestions to The Administrator: Doctors can also directly communicate with the admin. And valuable suggestions regarding new technologies can be enforced within a hospital. Online Report Viewing: Doctors can view medical reports online and can share the patients medical history with other doctors. User Feedback: Users can share their experiences by providing feedback to the doctors. Tools for Project Implementation: Eclipse IDE: Eclipse is program development software that facilitates integrated development environment or IDE. It usually supports multi-language platform for application development such as C, C++, Java etc. Eclipse has various plug-in features to support interactive environment facilitating software development. MySQL: It runs on the server side and provides multi user access to databases. It supports syntaxes for SQL to store and retrieve data from relational database. HTML: This language is specifically designed for displaying various contents in web pages both texts and interactive components (Finnerty, 2013). JavaScript(JS): It is a type of programming script used to implement in web browsers and runs on the client side. It is mainly used to make the web page interactive and able to communicate with users. Conclusion E-healthcare Solutions develops a new and fresh approach towards online medical treatment. It presents a modern and crisp system for the doctors and patients worldwide to communicate among themselves in an easy and convenient way, where activities like appointment fixing, private one-to-one chatting, writing personal blogs etc. are offered in a single and open platform. It may be concluded that there are still a lot more scope for development for achieving a more flexible website for this project as well as to render a flawless website design. Further, better approaches are awaited that may be suggested by the users of the website. Reference List Collis, Jill, and Roger Hussey.Business research: A practical guide for undergraduate and postgraduate students. Palgrave macmillan, 2013. Del Cano, Alfredo, and M. Pilar de la Cruz. "Integrated methodology for project risk management."Journal of Construction Engineering and Management128.6 (2002): 473-485. Finnerty, John D.Project financing: asset-based financial engineering. John Wiley Sons, 2013. Gatti, Stefano.Project finance in theory and practice: designing, structuring, and financing private and public projects. Academic Press, 2013. Grunig, James E.Excellence in public relations and communication management. Routledge, 2013. Kerzner, Harold R.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons, 2013. Larson, Erik W., and Clifford F. Gray. "Project management: The managerial process." (2011). Nespor, Jan.Tangled up in school: Politics, space, bodies, and signs in the educational process. Routledge, 2013. Reiss, Geoff.Project management demystified: Today's tools and techniques. Routledge, 2013. Sapolsky, Harvey M.Polaris System Development. Harvard University Press, 2013. Thomas, Gary.How to do your research project: A guide for students in education and applied social sciences. Sage, 2013. Wahlster, W. (Ed.). (2013).Verbmobil: foundations of speech-to-speech translation. Springer Science Business Media.

afghanistan karzai essays

afghanistan karzai essays Dear brothers and sisters, the representatives of the bereaved nation of Afghanistan; Dear guests, members of the diplomatic corps Assalamu alaikum, may peace be upon you. I have some wonderful news and some concerning regarding the status of your country through my leadership as your president. As you may have known in my past, I have loyally served my country through the Soviet attempt of occupation and have succeeding and assisting my compatriots in freeing our country. I left Kabul in 1994 for Qandahar, due to the internal strife among the various factions. While in Qandahar, I was approached by my former colleagues from the Afghan resistance against the Soviets, to free Qandahar from the menace of warlordism, factionalism, and oppression. Thus, with the assistance of the local inhabitants and the Taliban this objective was achieved. However, in mid 1995 I parted with the Taliban movement, since they were gravitating towards extremism and negative foreign influence. In 1996, with the Taliban in control of Kabul, I was offered the post of their representative to the United Nations. Hamid Karzai rejected the Talibans offer, and instead devoted all my efforts towards the convening of an Emergency Loya Jirga, under the auspices of His Majesty, Mohammed Zaher, the Former King of Afghanistan. With me as one of the principal organizers, the Loya Jirga movement received an important impetus and in October 1997, an Intra-Afghan Dialogue Process was launched in Istanbul, Turkey. The movement sought to provide the Afghan people the opportunity to determine their right to self-determination in accordance to their free will. Following meetings of the Intra-Afghan Dialogue Process in Frankfurt and Bonn, Germany in July 1998, the focus of activity was shifted to Rome, Italy in 1999. (embassyofafghanistan.org/main/bios/karzai_bio.cfm) During the next several years, I worked to introduce the Loya Jirga process as the on...

Looking At The Human Growth And Development Theory Social Work Essays

Looking At The Human Growth And Development Theory Social Work Essays Looking At The Human Growth And Development Theory Social Work Essay Looking At The Human Growth And Development Theory Social Work Essay Social work pattern has shown that understanding different psychological, sociological and biological theories can assist in working efficaciously with households traveling through troubles ( Adams, Dominelli and Payne, 2009 ) . This assignment will discourse relevant theories that would enable a societal worker to better understand and buttocks this household s fortunes and behavior. A brief history of Sam provinces that he was antecedently adopted by the household when he was 4 old ages old. One of the theories to see within this instance survey is the Attachment theory. It has become more relevant in societal work, particularly when using to acceptance and fosterage. Walker ( 2008 ) has highlighted the relevancy of fond regard theory to child protection in societal work. Social work now understands the importance to measure the capacity of carers that would replace the old that would supply a unafraid base. Bowlby ( 1988 ) states that kids would so develop and turn if they have this secure base. A possible job would be that Sam has already entered the attention system. He may hold already experienced important loss or injury. This would impact his relationships with others. Children who have experienced important loss or injury will necessitate aid from their replacement carers to pull off their feelings, which could be excessively strong for the kid to pull of f entirely. Therefore their carers need to hold resolved any issues similar to the kid s in order to be fond and cognitively cognizant when the kid remembers their experiences. ( Walker, 2008 ) Attachment was originally used to depict affective bonds between kids and their chief attention givers. The term has now been expanded to include other periods of development like maturity. ( Adams et al, 2009 ) The primary map of the fond regard relationship is to guarantee intimacy to the health professional for nutrient and safety. ( Brodzinsky and Schechter, 1990 ) A big sum of research has found that fond regard at babyhood has a immense consequence on the kid s psychological operation. Researchers Hazen and Durrett ( 1982 ) found that yearlings more firmly attached as babies are more willing to research their environment, than those who were more uneasily attached to their health professionals. Other research workers have found that there is a continued nexus between behavior from childhood when affecting footings of fond regard. ( Brodzinsky et Al, 1990 ) As Sam was adopted at a ulterior developmental phase this would hold an consequence on his fond regard. The surrogate place or arrangements before acceptance is critical in that he needs support from the carers both psychologically and emotionally if he has experienced injuries or disregard. Children can hold legion fond regards but harmonizing to Brodzinsky et Al ( 1990 ) if they have suffered maltreatment or disregard in early babyhood so this may impact their degree of basic trust. Bowlby described the fond regard system merely. If the kid perceived its attachment figure as accessible it will hold confident behavior. However if the kid does nt believe this they will exhibit anxiousness. This behavior may hold been produced by Sam up until he gave up . Sam may non believe his affiliated figure is still accessible as she s caring for a newborn. Bowlby believed that after this clip he may see depression and desperation. Work by Tizzard ( 1977 ) found that kids adopted from age s two to four showed that on norm demonstrated no more jobs that those kids populating with their household. They were nevertheless more likely to be over friendly and have attending seeking behavior. ( Berryman, Smythe, Taylor, Lamont and Joiner, 2002 ) Some research workers have found that there is an complete dependance on utilizing the fond regard theory in acceptance instances. Barth, Crea, John, Thoburn and Quinton ( 2005 ) found that the scientific base of attachment theory is limited when underpinning theory for future intercessions. Barth ( 2005 ) did province that societal workers needed to understand what works when utilizing the fond regard theory in acceptance instances but to utilize what works and develop an intercession that has a more appropriate grounds based attack. Using Attachment theory to pattern involves looking at the kid s present relationships, relationship history and the context of their life and reasoning which peculiar emphasiss may impact their behavior the most. In this instance looking into Sam s school life and fiscal jobs the household may be holding. Social workers work with households to supply support and psychotherapeutics. In this instance they should assist supply support in acquiring the household aid sing emotional support and fiscal. Harmonizing to Payne ( 2005 ) understanding how attachment experiences can associate to troubles they are presently confronting is one of the curative undertakings Bowlby highlighted. A unfavorable judgment highlighted by some psychologists is that the theory uses thoughts from different theories. Bowlby did nt put exact thoughts of how to pattern this theory, although Payne ( 2005 ) does recognize that the theory does hold a good footing for explicating childhood jobs. When practising this theory societal workers must understand the importance of associating it to other theories as they support farther work for illustration the cognitive behavioral supports the thought of utilizing therapy as a larning tool much like what the Attachment theory describes. Sam has shown a alteration in behavior since his babe brother was born. He s been ill-mannered to instructors, argues at place, he s non eating decently and is withdrawn from his household. This alteration in behavior may be because of a figure of grounds nevertheless it is of import to foreground that even though he exposing avoidant behavior now he can still be firmly attached. Avoidant behavior means he is more likely to be withdrawn although still firmly attached. However some of his behavior shows marks of stronger turning away. Sam is contending at school, one illustration of avoidant of behavior is strong-arming and concentrating on those weaker than him, he has showed marks of this towards his babe brother which is a cause of concern. ( Walker, 2008 ) Social workers should be cognizant of this alteration in behavior. Children who have experienced disregard or injury will show disputing behaviors to their attention givers, these carers so necessitate to be more understanding as this behavior may be due to past experiences and high degrees of anxiousness. ( Berryman et al 2002 ) ( Walker, 2008 ) When working with Sam at assessment degree its indispensable that the societal workers use anti discriminatory pattern they need to be non judgemental. It may be that they have seen instances like this several times, but to understand that each instance is different and measuring Sam with no premises and handling him as an person is an of import attitude that the societal workers would necessitate to hold. The history given has shown that the parenting manners may hold changed late, as Sam has been more riotous his parents have been firmer, directing him to his room. This autocratic parenting manner produces kids that are dying, aggressive and have low ego regard, all behaviour manners that Sam has presented. ( Baumrind, 1966 ) This may non be the best manner to cover with his behavior, particularly as he has become more recluse from the household and non eating. This may foreground an underlying job for illustration an eating upset or ADHD. Research by Harris ( 1998 ) a major critic of the fond regard theory found that Nature is an premise. Society assumes that parents who are sort and honest will hold sort and honorable kids. Harris believes that equals may hold more of an consequence on the kid s personality. Using the illustration of indistinguishable twins, she highlights that when populating in different places they will more probably have the same wonts. She besides highlights that kids who live in high offense countries will be more susceptible to perpetrating offense themselves. Personality besides comes from cistrons, as shown in detached twin surveies. In this instance it s of import to look into Sam s friends at school and besides his maternal female parent to happen out what could be act uponing Sam s behavior. Once more societal workers when working with Sam would necessitate to understand that although society can do premises societal workers can non. When working with Sam it s besides deserving observing that the societal workers must hold controlled emotional engagement. Sam may explicate state of affairss which could be really emotional the societal workers would necessitate to hold the capacity to be sensitive when working with him. An extra theory that societal workers should see when measuring Sam is the Social Readjustment evaluation graduated table. Invented by Homes and Rahe ( 1967 ) the higher the figure you have when numbering the figure of life events you have faced the more likely it is that you will hold an unwellness. The graduated table denotes that if you have a mark higher than 150 so you have faced mild life emphasis. Using the graduated table Sam s societal evaluation graduated table was 153. This graduated table is utile when sing the life events that Sam has faced in a comparatively little infinite of clip. However Lazarus and Folkman ( 1984 ) found that this attack is narrow and has the ability to disregard difference between persons when sing their exposure to these life events. Lazarus et Al besides found that the Social readjustment evaluation graduated table ignores chronic stressors which may straiten persons greatly over a length of clip. An attack to understanding emphasis was produced by Lazarus, DeLongis, Folman and Gruen ( 1985 ) they consider stimulus and response, get bying manner and defense mechanism mechanisms. Called the Model of Adoption accommodation it focuses on two types of header, job focused and emotion focused. The emotion focused schemes can affect efforts to cut down the persons emphasis with behavior such as turning away, distancing or selective attending. These alterations in behavior aid in reappraising the life event and redefining it as less intimidating than the single antecedently thought. This type of cognitive assessment procedure and get bying scheme Lazarus et al argues can be influenced by environment. Using this attack can assist look into other factors. This cognitive assessment procedure provides the bases of foregrounding differences between persons and what their psychological emphasis reactions are in response. ( Lazarus et al, 1985 ) As Sam has faced so many life events it s of import for societal workers to understand how much they can impact his psychological well being and behaviors and to understand the importance of recovery in these really traumatic state of affairss. This attack can assist spread out the societal workers understanding of how much these events could be portion of the cause of his alteration in behavior. Knocking different facets of these similar theories can set up how utile it would be to persons and how otherwise each single responds to certain stressors. Using the Model of Adoption accommodation theory to pattern would affect look intoing Sam s relationships and past history of emotional events to derive a better penetration into how good he has used emotion focused or job focused schemes and what his psychological reactions have been in response to the events he has faced. Bronfenbrenners Ecological theory is another theory the societal workers should see when measuring this instance survey. This theory takes into history the relationship between the household, immediate environment and besides the larger environment. It understands a construction of five beds. These beds involve different systems which would all impact Sam otherwise. The microsystem contains direct relationships and interactions of the kid, the constructions in the microsystem can be the household and school. Bronfenbrenner believed that the relationships between this system impact off and toward the kid. For illustration the kid affects the behavior of the parent and the parent affects their behavior onto the kid. The mesosystem includes the kid s connexions between the microsystem s constructions, e.g. Between Sam s parents and their community vicinity. The exosystem identifies the kid s larger societal system, although Sam will non straight map with it. For illustration Sam may non be straight involved with his male parent s work hours but may be affected by its interaction within his system. The 4th bed, the macrosystem involves the wider society. ( Payne, 2005 ) ( Adams et al, 2009 ) The ecological theory focal points on the alone influences of the service user and the relevancy of the immediate environment every bit good as larger society. It focuses on the service user as the Centre of the procedure. Appraisals use an ecological model as a footing although in pattern Francis et Al ( 2006 ) argue that comprehensive appraisal tools may impact crisis intercession appraisals because this appraisal is really clip devouring. This theory provides a footing on which societal workers can work from to see the impact that these beds would hold on Sam s relationship and behavior. In this instance it would be reasonable to see this theory. Sam has faced multiple life events each could impact his behavior. This attack recognises that multiple factors could be impacting Sam s behavior. It provides a holistic model to understand these factors, so analyses them and finds solutions. A major unfavorable judgment affecting societal work utilizing this attack is that as the appraisal is so drawn-out and needs a batch of administration to bring forth a solution. Many societal workers have shown a hapless record of good quality appraisals. ( Petch, 2002 ) Some societal workers seem to concentrate on the immediate hereafter of the kid instead than long term solutions. The GSCC ( 2004 ) have produced purposes because of this to foreground that it is of import that practicians understand that it s a cardinal portion of their nucleus rules. It s of import to observe the usage of Anti discriminatory pattern within the usage of appraisals utilizing an ecological attack. Under standing that persons all have different civilizations, behaviors and history is indispensable particularly when Sam is vulnerable both as a kid and as a old service user who may hold experienced past disregard or injury. Jan ( female parent ) A brief history of Jan explained that she has antecedently used IVF intervention a figure of times with no successful gestation. After gaining the emotional and fiscal troubles that may follow if they decided to transport on seeking they applied for acceptance. They were matched to Sam, who was four at the clip and despite initial reserves he seemed like the model kid . Jan so gave up work to care for him. At 24 hebdomads she found out she was pregnant which she was told by physicians would be virtually impossible. Jan has found motherhood a battle and has stated she feels useless. Her Rearing manner towards Sam has changed as she has been stricter because of his behavior alteration. She is besides worried about the wellness of her babe. Attachment is besides an of import theory to see for this person. Research on Attachment in adults focal points on the premise that the same bonds between parents and kids are responsible for the bonds between grownups in personal relationships. ( Bowlby, 1988 ) If this were the instance so the relationship between these persons should reflect how they attached when they were younger ; younger kids may hold secure fond regards. Therefore when they grew up have every bit unafraid romantic fond regards. However if they had less stable fond regards when they were younger they may hold less unafraid relationships when they reach maturity. Similarly kids who have unafraid fond regards but have had inconsistent secure fond regards as they grow up may good hold a alteration in their fond regard form. Jan and her hubby Tony seem to hold some relationship jobs. Tony is nt able to supply the degree of emotional support that she needs because of the increased hours he has to work. Jan may be somewhat insecure about her relationship with Tony it s of import to research this relationship at both an single degree and together to work out solutions together. To supply support and work out what each person needs both emotionally and psychologically, particularly as Jan seems to be going more disquieted about her state of affairs and because she does nt look to hold anyone to turn to for aid. Jan s relationship with her female parent seems debatable. First she seems over dependant on her female parent, who she expected to assist with the babe. The relationship she has with her female parent may hold effects on how she attaches to future persons impacting both her fond regard with her hubby, the fond regard she has with her babe and with Sam. As Jan did nt gain she was pregnant until she was 24 hebdomads pregnant she did nt hold every bit much clip to go emotionally and psychologically ready to fix to hold her babe. A paper by Bernstein, Lewis and Seibel ( 1994 ) found that adult females who were antecedently infertile have trouble transitioning to parenthood some adult females may demo high degrees of anxiousness, avoidance behavior and jobs with fixing for a newborn. They found that guidelines need to be developed to run into the demands of these adult females who have become pregnant after sterility. Not merely could the fond regard between her spouse and female parent be debatable but as these documents suggest the fond regard between her and the neonate may be the most affected because of her sterility the effects it has on her emotionally, psychologically and biologically. Making farther degrees of anxiousness and bring forthing negative behavior. Social workers measuring and working with Jan who have been involved in IVF or have experienced it themselves may be excessively embroiled in the state of affairs as the societal workers may accidentally direct Jan into doing determinations. It would be more antiphonal as a societal worker to understand this and travel off from this instance. The Spoilt individuality theory is an of import sociological theory to see when understanding Jan s behavior. Goffman s ( 1990 ) spoilt individuality theory or societal stigma explores behaviors and how certain behavior or properties can be socially black. The Collins dictionary describes stigma as separating grade or societal shame. Goffman ( 1990 ) refers to stigma as an property that is discrediting. This theory is important to this instance as Jan has had to cover with a figure of life events particularly one that is socially discrediting. Stigma theory predicts that childless adult females deviate from ordinary and normal life classs and are profoundly discredited by society. Jan had outlooks before she got married that she would hold kids by birth and became progressively obsessed with holding a kid because of the sum of IVF intervention she used. A recent paper by Whiteford and Gonzalez ( 1995 ) posed the inquiry Why make some adult females become consumed to give birth to a kid, even to the hurt of their ain wellness, matrimony and fiscal position? They found that society was the chief cause that pressures adult females into holding kids. That the adult females used within their research suffered because they had internalised the norms within society and because of this described their egos as faulty. Equally good as society it is besides the mediatisation of intercession that has besides affected adult females infertile. Media is invariably foregrounding how many sterile adult females are now with kid because of medical intercessions what this does psychologically to the adult females still non able to go pregnant is even harder to grok. When sterility does impact you the person is so non populating one s life via the societal norms . It affects adult females otherwise compared to other stigmas as sterility stigma is non a physical one like a hitch. Looking at a adult female who is infertile would non state you that she is, it s their ain cognition that has such a profound consequence on their psychological well-being. It can make emphasis and crisis to both the person and household, impacting them financially, emotionally and physically. Jan and her hubby have both been affected through this injury and it may profit both of them if they have reding together, even though they have now become pregnant and had a kid it is still impacting their relationship. The hubby has to work long hours to be able to afford life costs because of the cost of intervention for the IVF. Post natal depression may besides be impacting Jan. Since she has had her babe she has become emotional and found maternity a battle feeling useless and low. Biologically talking station natal depression is a signifier of depression. Depression normally develops within three or four hebdomads after childbearing it has the same symptoms is depressive upset these include increased sleeping, lassitude and affected appetite. New female parents would besides be dying about the babe and hold ideas about her failure as a female parent which Jan has showed marks of. Jan has faced a figure of life events which may increase the hazard of station natal depression. Fortunately there are a batch of different types of diagnosing for station natal depression. The Edinburgh station natal depression graduated table and the Hamilton evaluation graduated table for depression which uses a point system to measure their degree of depression. There is a broad scope of interventions for station natal depression the type the patient demands would be dependent upon the badness of their depression. Firstly support and advice is offered to give the household an apprehension of how they can retrieve. Independent advice is given sing any societal jobs that may be impacting their relationships. Antidepressants may be prescribed, these would so let the organic structure to work more usually. Although there are several types of side effects which may do farther jobs. Reding and psychological interventions may be the best signifier of intervention as they look at the single entirely and what within their lives could be impacting their depression. Cognitive behavioral therapy helps indentify idea forms which could do the patient more down. It achieves alterations in the manner people think. Interpersonal therapy may besides be utile to see in this instance as this therapy identifies jobs within relationships and relates it to the person s depression. There will ever be positives and negatives of utilizing these different interventions station natal adult females may happen it difficult to perpetrate to psychological therapy because of the clip committednesss and may happen it easier to merely utilize prescribed medicine. The chief unfavorable judgment with this intervention is that it does nt look at the patient s jobs holistically if there are jobs within the relationships confronting them now and happening solutions instead than seting them off w ould be more good in the long tally. Harmonizing to research by Dennis ( 2005 ) the most promising intercession is intensive professional station natal support. Whilst working with Jan and her household it s indispensable that the societal workers give purposeful look of feeling, giving them the opportunity to state what they want from the societal workers and what they truly need and experience about everything that s impacting their relationships and what they want their ends to be. Sing each type of theory for this instance survey so set uping how they all correlate to one another is the best manner to understand how to happen solutions for these persons. Understanding biological, sociological and psychological theories and human growing and development dramas an indispensable portion in measuring and step ining in a positive manner. The International Federation of Social Workers guideline provinces that The societal work profession draws upon theories of human development and behavior and societal systems to analyze complex state of affairss and to ease single, organizational, societal and cultural alterations. ( 2000 ) Sing each type of theory gives a broader apprehension of single s experiences and how societal workers can happen solutions when they are needed. Social workers need a wide cognition base of professional experiences, grounds based research and service users experiences to derive the best apprehension of that state of affairs.

Integrated Marketing Communications Plan for Volkswagen Research Paper

Integrated Marketing Communications Plan for Volkswagen - Research Paper Example The Volkswagen Group is one of the largest car manufacturing companies in the world. With its latest launch â€Å"Polo†, Volkswagen has come out with an innovative ad to attract large number of consumers. The IMC tools used by Volkswagen in the case of Polo have been advertising through both print and electronic media, internet marketing, online banners, direct marketing, etc. Volkswagen’s prime IMC strategies related to the Polo car can be discussed as follows:Advertising is the form of communication which s non-personal and provides information about the services, products and the organization. Volkswagen’s television commercial of the Polo car was to make a new beginning in the small car segment. The company through the ad campaign has tried to differentiate itself from other car makers as its television was made to attract young males while other small car makers are largely targeting females. The advertisement has been used extensively by Volkswagen to creat e awareness about the new Polo car and its unique features which makes it a choice for young males rather than showing females taking their cars for shopping. The ad campaign for the Polo car was on the line of â€Å"Dedicated Followers of No One†. The ad campaign has been used by Volkswagen to target people especially males who like to have their own style rather than keep changing with the trends. Interactive marketing or internet marketing as become the most sought after advertising prospect for the companies. With more and more people using internet the companies are getting more inclined towards internet marketing through which they can target a healthy number of people. Volkswagen has used this medium to extend its reach globally in context to the Polo car. The company has very well used internet marketing by putting ads through online banners on popular social networking sites and other websites. Further a special micro site was created to attract the target market esp ecially the young males. The page of the website was designed as a driving game to give the people excitement of driving a Polo car. Celebrity interviews were also posted on the micro site as a tactic to attract consumers. The interactive marketing was used to further create eagerness amongst the young car lovers. Social Media Volkswagen also used social media strategy in the form of a game based on Marco/Polo. The company promoted the Polo car on a popular social ne

A Psychological History of the German Film Essay - 2

A Psychological History of the German Film - Essay Example However, in the news coverage, the objective of the film’s original authors seemed distorted. In Wiene’s version, the story is screened with Caligari more of a conformist rather than Janowitz’s and Mayer’s intention of portraying the film as a revolutionary one. Wiene’s version of the film Caligari utilizes pictorial presentation to demonstrate the fantasies of a madman. The use of pictures bonds well with the audience, who develop a clear understanding of the background and gestures used. The film is basically a blatant expression of psychological issues. Caligari depicts how the film industry has developed from ancient periods. It uses motion pictorial presentation to convey the themes covered to its audience. Caligari portrays life amidst and after the war, exhibiting the error of Hitler. The film covers the reality that the Germans had gone through during the war and the illumination of the scenes was such that it appeared soul-oriented. Caligari presents the evolution of cinema in the 19th century as new techniques emerged.

Analyse and discuss the marketing strategy used by Starbucks

Analyse and discuss the marketing strategy used by Starbucks Marketing is an essential part of a business strategy that can affect people view about a brand and this essay will duly demonstrate the effectiveness of Starbucks marketing strategy, particularly sensory marketing in attracting new young customers. There are numerous marketing techniques in todays business, different companies use different strategies, in order to sell its products to customers. One of the marketing techniques that became an object of discussion in a few companies is sensory marketing. It is important that companies understand sensory marketing for their business and how it will influence their marketing strategies in attracting new customers. Starbucks is a famous coffee company that has been implementing sensory marketing in their strategies for a few years. This essay will begin by, firstly, describing five senses included in sensory marketing and their relations to customer perception. Secondly, case studies in two Starbucks special outlets in creating comfortab le ambience will be introduced. Thirdly, we will discuss the importance of customer service, which can create customers experience through their senses. Fourthly, Starbucks online marketing strategy that matches with the evolution of todays technology. Lastly, we will analyse Starbucks sensory marketing strategy with its effectiveness to attracting new young customers. At the beginning we have to understand sensory marketing, and why it is necessary and how it influences customer perception of a product. Sensory marketing is a technique using five human senses to promote products, which has to be unique, authentic, and people can easily remember your brand (Bhargava, 2008, 208). Five senses which humans have are sight, sound, taste, smell, and touch; these senses can be used for persuading customers to interest its products. The sense of sight is the most seductive senses that humans have and human logic can be persuaded by this sense, therefore it is most widely used by companies in their marketing strategy. The other senses that not less important are taste and smell. These two senses are closely connected, which are very important in food and beverages business, because these senses enable the brain in creating memorable sensation in human minds. The sense of smell can turn-off other senses if customers have bad experience in smell. The last two senses that companies might consider are sense of sound and touch, which can help companies to give more experiences for customer about a product.Therefore, companies can utilise senses for their strategy to maintain customers as well as attracting new customers. One of the key points of Starbucks sensory marketing strategy is the appearance of their outlets that can maintain their customers to have a good perception about the brand as well as attract new customers. Starbucks marketing strategy, most of the time, concern customer experience, which involves customer senses through personal value and meaningful connection (Michelli, 2007, 11). The sound of the barista, who is a coffee preparer, working with the coffee machine and the smell of brewed coffee aroma are memorable moments related to our senses and naturally stored in customers memory. This ambience setting made their customers always visit the outlet and create Starbucks outlet to be the third place between work and home (Michelli, 2007, 103). The new Starbucks outlet concept in Central London, which opened in November 2009 can be a case study. The new concept is to provide a comfortable place in order to meet customer expectations including a beautiful environment and a new Starbuc ks experience Moreover, until 2006 Starbucks had opened four Starbucks Hear Music Coffeehouse, which are special outlets for its segmented customers (Starbucks, 2006). The main idea is to fulfil customers passion about music, i.e. using the hearing sense to reach customer experience with the Starbucks. Consequently, in every business development, Starbucks always tries to use sensory marketing to be their strategy to attract customers. Furthermore, other important part of the Starbucks sensory marketing strategy is customer services, which led Starbucks to be on the top of customers minds when thinking about places to have coffee, and it is created from customer experience with their senses. When customers enter Starbucks outlets they feel that they have a different experience, everybody feels welcome and regulars are normally recognised by the employees. Moreover, some of Starbucks employees try to remember their names, their jobs, and their favourite drinks (Michelli, 2007, 23). This situation made customers feel that they have a special relationship more than just fulfil their needs to buy a coffee. Starbucks have a service motto named make it on your own. This service allows customers to create their own coffee in order to meet their expectation in taste. In food and beverages business, taste and smell are two important parts to be required because different customers have different expectations in their taste and smell. Starbucks carefully considers, understands and delivers this to its customers with customisation in their drinks and provides various sizes of cups. Starbucks has put these strategies into primary strategy by using human senses to meet their needs and expectations. In recent years, technology has become more necessary and Starbucks follows these needs by providing resources, which can create more experience with their customers through sense of touch, sight, and sound.. Nowadays, we can see people using their smart phones, laptops, iPods, and many other smart devices that connect to the Internet during the day on a regular basis., Since first of July this year, Starbucks in America started to provide free Wi-Fi connection for its customers and launched Starbucks Digital Network content, that give enables its customers to access the premium partners such as iTunes, The New York Times, Patch, USA today, The Wall Street Journal, Yahoo!, and Zagat Meanwhile, the growth of social media such as Facebook, Twitter, and even Foursquare, forced Starbucks to be a part of these communications evolution in using technologies. Moreover, Starbucks has its own website called My Starbucks Idea, which allows their customers to give their idea, opinion about some ones idea, and join the discussion. These online marketing strategies are still related with their sensory marketing strategy that put together the sense of touch, sight, and sound, in order to meet young customers needs, who might only choose Starbucks to browse the internet, listen to music, or to go on facebook and twitter. Starbucks sensory marketing strategy has succeeded in maintaining its customers as well as attracting new ones, particularly young generations, and matched with the spirit of company innovation to inspire and support young people. The Starbucks website (2010) states that their goal is to engage 50,000 young people, who will in turn innovate, take action, and inspire 100,000 individuals in their communities by 2015; this means that Starbucks combines their strategy with social responsibility, which will be considered as a respectable company amongst the young people. On The Next Web website Noff (2010) discovered that Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they are doing something right on the web, this fact shows that Starbucks has many loyal customers and most of them are the Internet users, especially young people. Starbucks also runs loyalty programs to attract young customers. Therefore, Starbucks sensory marketing strategy is considered as an effective strategy that has strong relationship with senses to attract new customers, particularly young customers with their spirit and innovative characteristics. In conclusion, this essay has demonstrated the effectiveness of Starbucks sensory marketing strategy to attract new young customers by analysing and discussing its relation the five human senses. Starbucks uses the five senses to make memorable experiences for its customers, particularly through their online marketing strategy, which satisfies young customers needs in adapting technology. Todays technology, such as social media and music content which are mainly used by young people, delivers new experience for customers. In fact, we can see this achievement from the number of fans on their Facebook and followers on Twitter. Starbucks has created emotional connection with its customers, uniqueness in make it on your own coffee, and attentive to details in every aspect of the outlet ambience. In comparison to other companies, Starbucks advertising and promotions expense is relatively small, they have always focused their budget on connecting the customers experience with the five huma n senses. The key point of their success in using sensory marketing is applying it consistently for a long period with passion throughout their everyday services. Customer experience is an intangible asset and very valuable, which made the Starbucks brand become a top operator in the coffee business.